Client Identity Brief
Ayadi Beauty & Laser Clinic
High-level context for Badia, Aurea, and Camille. This is the single-page brief before going into the campaign details.
£20
Daily ad budget anchor
Paid directly to Google by Badia. Final budget confirmed before launch.
30
Day pilot
Free Aurea service fee during pilot. Day-30 review decides next steps.
19 May
Target launch
Dependent on DNS, tracking access, assets, GHL calendar slots, and ad approval.
Client Snapshot
- Contact: Badia Bassou, founder
- Clinic: Ayadi Beauty & Laser Clinic
- Address: 87 High Road, East Finchley, London N2 8AG
- Website: ayaditherapy.com
- Instagram: @ayaditherapy
- Booking system: Vagaro
Strategic Context
- Badia agreed to a free 30-day Google Ads pilot.
- Meta is off the table; she is burned by Meta ads.
- Old discount-style funnels attracted price-shoppers.
- Current focus is skin tightening/body contouring, with Exion as the technology proof.
- Positioning must stay clinical, premium, measured, and collaborative.
Engagement
What we are building
A Google Search pilot that captures and qualifies demand before it reaches Badia’s diary.
Pilot architecture
1
GHL sub-account
Create/use Ayadi Beauty & Laser Clinic under Aurea GHL for the pilot. GHL is the acquisition CRM and campaign calendar.
2
Branded subdomain
Connect consult.ayaditherapy.co.uk to GHL so ads stay under Ayadi’s brand and trust signals remain consistent.
3
Treatment landing page
Build /skin-tightening-assessment as a proper treatment page: useful content, trust proof, strict form, FAQs, fast mobile load.
4
Qualification + GHL booking
Strict form filters for intent, course openness, investment range, and ability to attend East Finchley. Suitable leads book via GHL calendar.
5
Vagaro operational sync
Aurea/Camille manually duplicates GHL bookings into Vagaro during the pilot. Need Vagaro access or a confirmed clinic-side process.
Build Inputs
What we need from Badia
Access
- DNS/domain manager for consult.ayaditherapy.co.uk
- GA4 access: G-WLSYPB749Y
- Google Ads account ID or permission to create a new account
- GTM / Google tag confirmation
- Vagaro access to view calendar and create free assessment appointments
Assets + Decisions
- Clinic, treatment room, and Exion device photos
- Reviews/testimonials and Google review link
- Available free assessment slots
- Assessment naming and price-filter wording approval
- Confirm whether Vagaro reminders can be disabled for pilot appointments
KPIs
How we judge the pilot
30-day scorecard
Primary KPIQualified booked assessments
Revenue KPITreatment/package sales from pilot leads
Efficiency KPICost per booked assessment + ROI
Quality KPILead fit: local, ready, open to course, able to invest
Operational KPIGHL bookings added into Vagaro without diary issues
Next Steps
Immediate action list
1
Before Monday 11 May
Send onboarding email + contract
- Badia forwards technical section to website/domain manager if needed
- Assets, slots, and access begin coming in
2
Monday 11 May 14:00
Confirm page, form, slots, access
- Review the campaign plan together
- Approve the qualification logic and ad direction
3
12-19 May
Build, test, and launch
- GHL page, calendar, tracking, and Google Ads built
- End-to-end test before spend goes live
4
Day 30
Review results
- Spend, qualified bookings, attendance, sales, revenue, ROI
- Decision on paid engagement / next 30 days
The Goal
Bring the right patients to you
Not lots of cheap clicks. People who are actively searching for skin tightening and body contouring in North London, filtered hard before they reach your diary. Because the consultation is free, the form has to replace the deposit as the intent filter.
£20
Per day to Google
Charged directly to your card by Google. Aurea charges nothing during the pilot.
30
Day pilot
Full results review at day 30. Spend vs revenue, not promises.
£0
Service fee
Aurea is paid nothing until results are proven and we agree next steps.
How It Works
The patient journey, step by step
Every enquiry follows the same path. We qualify first, let suitable patients book through the campaign calendar, then duplicate confirmed appointments into Vagaro so your clinic diary stays clean.
Google Search
Someone searches "skin tightening North London"
→
Your Ad Appears
Top of Google. No discount hooks.
→
Dedicated Page
An Exion landing page built specifically for this campaign
→
Strict Form
Intent, budget, course openness, and ability to attend
→
GHL Calendar
Suitable leads book the free assessment in our tracked calendar
They qualify and book
Suitable leads book their free clinical assessment through our GHL calendar. The booking is tracked immediately, then our team adds the appointment into Vagaro manually.
They qualify but don't book
Our team follows up by call and message. You do not chase anyone. We recover people who pass the form but do not finish choosing a consultation time.
The Qualification Form
Strict enough to protect a free consultation.
Because there is no deposit, the form must filter for intent, budget, course openness, and willingness to attend East Finchley. The right people continue to the GHL calendar. The wrong people self-select out.
1 What would you like to improve?
2 When would you ideally like to start?
3 Exion is usually planned as a course. Are you open to a treatment plan?
4 A course may require an investment from several hundred pounds to £1,000+. Is that within the range you are prepared to consider if suitable?
5 Consultations take place at 87 High Road, East Finchley, London N2 8AG. Are you able to attend in person?
6 If suitable, would you like to book a free clinical assessment now?
Name
Phone
Email
The Keywords
Two layers. Volume and precision.
The broader terms bring the traffic. The Exion keywords reach people who already know the treatment. Both groups run at the same time. And a block list stops your budget from being wasted on the wrong searches.
Primary group · where most traffic comes from
skin tightening north london
skin tightening east finchley
body contouring north london
body contouring east finchley
non surgical skin tightening london
cellulite treatment north london
radiofrequency skin tightening london
Precision group · people who already know Exion
btl exion london
btl exion north london
exion treatment london
exion skin tightening
exion body contouring
Blocked from day one · ads never show for these searches
cheap
free
Groupon
training
jobs
machine for sale
at home
DIY
side effects
dangers
The Ads
What people see on Google
Three angles to test. No discount messaging. Clinical authority throughout. You approve every word before anything goes live.
Ad · consult.ayaditherapy.co.uk
BTL Exion in East Finchley
Founder-led clinic with 25+ years experience. Request a clinical assessment for skin tightening and body contouring.
Ad · consult.ayaditherapy.co.uk
Advanced Exion Treatment · North London
Non-surgical skin tightening and body contouring. Premium clinical environment. Book a personalised assessment today.
Ad · consult.ayaditherapy.co.uk
Exion Consultation in North London
Personalised assessment at Ayadi Beauty & Laser Clinic, East Finchley. 25 years of clinical experience.
Roles
What you handle. What we handle.
Ayadi
- Pay Google directly (~£20 per day)
- Attend the consultations that pass qualification
- Recommend the right treatment plans
- Send us photos, access, and available consultation slots
- Review and approve ad copy before launch
Aurea Growth
- Build the dedicated landing page
- Set up the qualification form and GHL calendar
- Research keywords and write the ads
- Set up all tracking
- Monitor the campaign and add negatives daily
- Follow up on qualified leads who do not book a time
- Duplicate GHL bookings into Vagaro manually during the pilot
- Weekly report every Monday
- Full 30-day review together
Reporting
What you receive every week
Short and clear. No dashboards to log into. One message, every Monday.
Weekly Update · Example
Total spend this week£140
Clicks64
Form submissions9
Qualified enquiries6
GHL consultations booked4
Added into Vagaro4
NotesAdded 12 new negative keywords. CTR improving.
Timeline
What happens when
1
This week · 7 to 11 May
Agreement and setup
- Zero-cost contract signed
- Access and assets shared with Aurea
- Monday 11 May meeting to review draft page and confirm focus
2
Week 2 · 12 to 19 May
Build and launch
- Landing page, strict form, and GHL calendar built
- Tracking set up and tested
- Ads written, approved by Badia, and submitted
- Campaign goes live
3
Weeks 3 and 4
Learn and optimise
- Check search terms daily and block irrelevant ones
- Monitor spend, clicks, and form quality
- Weekly update sent each Monday
- Follow up on qualified non-bookers and keep Vagaro updated
4
Day 30
Full results review together
- Total spend vs revenue generated
- Lead quality breakdown
- Recommendation for next 30 days
Open Questions and Requirements
What we need before we can launch
Some of these are essential before we can build anything. Badia does not need to handle the technical detail herself: the cleanest move is one onboarding email that includes technical access, creative assets, available consultation slots, and the decisions we need confirmed. She can reply with what she has and forward the technical section to the right person. The pilot will run in an Ayadi sub-account inside Aurea's GHL, on Ayadi's own subdomain, with bookings captured in GHL first and duplicated into Vagaro.
Target launch: around 19 May 2026
That is approximately two weeks from today. To hit that date, access and decisions need to be confirmed at or before Monday's meeting. Date note: Monday is 11 May 2026; 12 May 2026 is Tuesday, so confirm the calendar invite if any old note says Monday 12 May.
Current Technical Read From Tag Assistant + Wappalyzer
CMS
WordPress + Elementor
Page builder is Elementor. Site is likely straightforward to edit once admin access is granted.
Hosting / CDN
SiteGround
DNS may also be managed in SiteGround, but this must be confirmed by whoever manages the domain.
Analytics
GA4 installed: G-WLSYPB749Y
Tag Assistant shows page_view hits firing on ayaditherapy.com.
Google Tag
GT-KDTBCKGJ
Google tag is present. We still need to confirm whether there is a usable GTM container.
Tag manager
Wappalyzer detects Google Tag Manager
Tag Assistant did not show a clear GTM-XXXX container in the pasted output, so ask the website/domain manager to confirm the GTM container ID if one exists.
SEO plugins
Yoast SEO + Site Kit
Good baseline. Site Kit may be how GA4 is installed.
Email To Send To Badia — Technical Access + Assets
WhatsApp preface before sending the email
Hi Badia, I’m going to send one email with everything we need before Monday 11 May. It includes photos/assets for you, plus a technical section you can simply forward to whoever manages the website/domain. Don’t worry if some of it looks detailed — we’ll go through it together on Monday.
Subject: Ayadi Google Ads pilot — what we need before Monday 11 May
Hi Badia,
Ahead of Monday 11 May, I’ve put everything we need for the Google Ads pilot in one place. The technical section can simply be forwarded to whoever manages the website/domain, and the photos/availability can come from you or the clinic team.
No need to have perfect answers to everything today. The aim is simply to collect the key access, photos, and decisions so we can build the campaign properly and avoid wasting ad spend.
1. Technical access / website setup
If someone else manages the website or domain, you can forward this section to them.
Domain / DNS: We would like to run the campaign page on consult.ayaditherapy.co.uk, so the page stays under the Ayadi brand. We’ll need one CNAME record added for consult pointing to the GoHighLevel / LeadConnector target we provide. If DNS is managed in SiteGround or elsewhere, please let us know where.
Google Analytics: GA4 appears to be installed already with measurement ID G-WLSYPB749Y. Please add john@aureagrowth.co as a user so we can link the pilot conversion events to Google Ads.
Google tag / GTM: We can see Google tag GT-KDTBCKGJ. Wappalyzer also detects Google Tag Manager, but we need to confirm whether there is a GTM container ID in the format GTM-XXXXXXX. If yes, please add us as a user. If not, we can work with the existing Google tag / GA4 setup.
Google Ads: If Ayadi already has a Google Ads account, please send the customer ID so we can request manager access. If not, we can create a new one together and attach your billing directly to Google.
Search Console / Site Kit: If the site uses Google Site Kit, please confirm which Google account controls it. We may need this for analytics and domain verification.
Website admin: Please confirm the site is WordPress/Elementor on SiteGround, and whether temporary admin access can be added if we need to verify tracking.
Vagaro access: For the pilot, suitable leads will book in our GHL campaign calendar first, then our team will manually add those appointments into Vagaro. Please add Camille / Aurea with permission to view the calendar and create free assessment appointments, or confirm who at the clinic should receive the booking details and add them into Vagaro.
Cookie consent: Please let us know whether the site currently uses a cookie banner or Google Consent Mode.
2. Photos and landing page assets
Please send anything you are happy for us to use on the landing page:
• exterior photo of the clinic
• reception / waiting area photo
• treatment room photo
• photo or short video of the BTL Exion device
• approved before/after images, if you are comfortable using them
• 3-5 patient review quotes or testimonials
• direct Google review link / Google Business Profile link
• any treatment wording you already like for Exion, skin tightening, or body contouring
3. Consultation slots
For the pilot, suitable leads will book through our tracked campaign calendar first. Our team will then add the appointment into Vagaro manually, so your clinic diary stays up to date.
Please send the days and times you are comfortable offering for free Exion clinical assessments. Tight availability is fine; we only want to show slots you genuinely want to accept.
4. Quick decisions to confirm
We can go through these together on Monday, but useful to think about beforehand:
• should we call it “Exion Clinical Assessment”, “Skin Tightening Assessment”, or “Free Clinical Assessment”?
• are you comfortable with the form mentioning that a treatment course may require an investment from several hundred pounds to £1,000+?
• should pre-consultation reminders come from GHL only during the pilot, to avoid duplicate messages from Vagaro?
• after the appointment/treatment, should the review request go by SMS, email, or both?
5. Reminder on the pilot
As discussed, there is no Aurea service fee for the 30-day pilot. You only pay Google directly for the ad spend, with the daily budget capped at the level we agree.
We’ll review everything together on Monday and I’ll turn this into the final launch setup.
Best,
John
Access We Need
Consultation availability · slots for the GHL calendar
For the pilot, suitable leads book in our tracked GHL calendar first. We need the days and times Badia is happy to offer for free Exion clinical assessments, so we avoid double booking.
Vagaro · calendar access for manual appointment sync
We need permission to view the calendar and create free Exion assessment appointments after a lead books in GHL. If direct access is not possible, confirm who at Ayadi will add bookings from our notifications.
Google Ads · Account access or new account setup
Do you already have a Google Ads account? If yes, we need you to add us as a manager. If not, we create one together. Your billing card attaches directly so Google charges you.
Google Analytics 4 (GA4) · access to existing property
GA4 appears to be installed already: G-WLSYPB749Y. We need user access so we can link Google Ads and configure the pilot conversion events for GHL form submissions and calendar bookings.
Google Tag Manager / Google tag confirmation
Confirm whether there is a GTM container in the format GTM-XXXXXXX. Wappalyzer detects Google Tag Manager, while Tag Assistant clearly shows Google tag GT-KDTBCKGJ and GA4 G-WLSYPB749Y. We need to know which setup is actually used before adding events.
Domain / DNS access · consult.ayaditherapy.co.uk
We need whoever manages the domain to add one CNAME record so the campaign page sits on Ayadi's own branded subdomain, not on Aurea's domain.
Google Business Profile · manager access
Not needed for the Google Ads pilot but needed for the review automation we agreed on. Adding us as a manager takes two minutes in your Google Business settings.
Content and Visuals
Photos of the clinic and treatment room
Clean, premium images that show the clinical environment. These go on the landing page and set the tone immediately.
Photo of the BTL Exion device
A clear image of the machine. Helps patients connect the ad to the treatment they will be assessed for.
Existing patient reviews or quotes
Any written testimonials you already have. Or a link to your Google reviews. Social proof on the landing page increases the number of people who submit the form.
Google review link
The direct link that sends patients straight to your Google review form. We need this to set up the automated review system we discussed.
Before and after images (optional)
Subject to advertising compliance rules. If you have approved before and after photos you are comfortable using, please share them and we will assess whether they can be included.
Decisions to Confirm Together
What should the free assessment be called?
"Exion clinical assessment", "skin tightening assessment", "free clinical assessment", or something else? This affects the landing page copy, calendar name, and confirmation messages.
Who will add GHL bookings into Vagaro?
Recommended: Aurea handles this during the pilot. Every time a suitable lead books in the GHL calendar, a task is created to manually duplicate the appointment into Vagaro.
How strict should the price filter be?
Because the consultation is free, the form should filter for people who are prepared to consider a course investment if suitable. Confirm the wording Badia is comfortable with.
Which slots should be visible in the GHL calendar?
We should only show times Badia is genuinely happy to accept for free assessments. Tight availability is better than an open calendar that creates admin problems.
What should happen if someone is qualified but does not pick a time?
Recommended: Aurea calls/messages them. Badia does not chase. The lead stays in GHL and our team logs the outcome.
Who confirms the appointments once they are added to Vagaro?
GHL sends the first confirmation. Once the appointment is duplicated into Vagaro, confirm whether Vagaro also sends a clinic reminder or whether we keep reminders inside GHL only.
Can Vagaro reminders be switched off for this pilot service?
Because GHL will send the campaign confirmation and pre-consultation reminders, we should avoid duplicate patient messages after the appointment is manually added to Vagaro.
Review automation: SMS, email, or both?
After each appointment, we send an automated message asking for a Google review. Which channel do patients at Ayadi respond to best?
Anything to avoid in the ads?
Any phrases, claims, or angles that do not sound like Ayadi. Anything that would attract the wrong patients. Anything you personally would not say about the clinic.
Ad copy sign-off before launch
We will share all ad headlines and descriptions with you before anything goes live. Nothing runs without your approval. We will send these for review by email.
Internal
My to-do list
Everything I need to get done before, during, and after Monday's meeting. Click any item to mark it done.
consult.ayaditherapy.co.uk
/skin-tightening-assessment ← launch URL
/assessment-received ← thank-you page
/book-consultation ← GHL calendar page
Later: /exion-assessment · /body-contouring-assessment · /geneo-x-facial-consultation
DNS setup for GHL
TypeNameValueTTL
CNAME
consult
leadconnectorhq.com (or GHL target given in domain settings)
3600
Message to Badia / website manager: "Can you give me access to whoever manages the Ayadi domain and DNS? I'd like to connect a clean subdomain, consult.ayaditherapy.co.uk, for the pilot landing page so the ads stay under your clinic's brand rather than ours."
Landing page wireframe + Quality Score build spec for Camille
Page: /skin-tightening-assessment · Build like a treatment page, not a thin funnel
1
Hero: match keyword, ad, and page
H1: Skin Tightening & Body Contouring in East Finchley. Subcopy: personalised BTL Exion clinical assessment at Ayadi Beauty & Laser Clinic. CTA: Request a Clinical Assessment. Mention East Finchley / North London above the fold.
2
Credibility proof
Use 25+ years experience, founder-led care, premium clinical environment, Exion technology, clinic address, and original clinic/device photos. Add reviews/testimonials if supplied.
3
Useful treatment content
Plain-English sections: what Exion is, who it may suit, concerns it may help with, why assessment comes first, what a course-based plan means, and what to expect at the assessment. Include natural mentions of skin tightening, body contouring, cellulite appearance, East Finchley, North London, and Exion.
4
Strict qualification form
Embed GHL form: goal, timeline, course openness, investment range, ability to attend East Finchley, desire to book now, contact details. Form should be prominent but not the only content on the page.
5
FAQ + trust footer
Add 4-6 FAQs: pain, downtime, number of sessions, suitability, consultation purpose, pricing/course approach. Footer must include Ayadi name, address, phone, privacy policy link, and no misleading claims.
6
Thank-you / next step
Qualified leads go to /book-consultation with the GHL calendar. Non-qualified/manual-review leads see a polite review message and do not get immediate calendar access. Thank-you pages should be noindex.
SEO
GHL SEO metadata
Set page title: Skin Tightening East Finchley | Ayadi Beauty. Meta description: Request a personalised Exion clinical assessment for skin tightening and body contouring at Ayadi Beauty & Laser Clinic in East Finchley. Add Open Graph image. Keep landing page indexable; set /assessment-received and other thank-you pages to noindex.
Speed
GHL page speed rules
Compress images before upload, ideally WebP/JPG and roughly 150-250 KB where possible. No large video backgrounds. Remove hidden/unused GHL sections. Keep animations minimal. Enable GHL image optimisation and JavaScript optimisation. Use native GHL form/calendar rather than third-party embeds.
No
Avoid Quality Score / policy killers
Do not use countdown timers, “claim offer”, discount-first copy, fake urgency, popups, stock-heavy generic imagery, guaranteed results, miracle language, instant transformation claims, or body-shaming/insecurity-led headlines. The page must feel useful, functional, safe, and easy to navigate.
Test
Pre-launch Quality Score checks
Before launch: run mobile PageSpeed check, test on mobile, confirm no broken images, confirm form is visible and submits, confirm address/phone/privacy link appear, confirm final URL is consult.ayaditherapy.co.uk, confirm ad headlines match the page headline and keyword group.
Definitive landing page copy — Camille can build from this
Hero
Above the fold copy
H1: Skin Tightening & Body Contouring in East Finchley
Subheadline: Request a personalised BTL Exion clinical assessment at Ayadi Beauty & Laser Clinic. Founder-led care, advanced technology, and a calm clinical environment in North London.
Primary CTA: Request My Clinical Assessment
Microcopy near CTA: Free assessment. Suitability checked first. No treatment is recommended until your goals and expectations are understood.
Subheadline: Request a personalised BTL Exion clinical assessment at Ayadi Beauty & Laser Clinic. Founder-led care, advanced technology, and a calm clinical environment in North London.
Primary CTA: Request My Clinical Assessment
Microcopy near CTA: Free assessment. Suitability checked first. No treatment is recommended until your goals and expectations are understood.
Proof
Credibility section
Section heading: A clinical, personalised approach to non-surgical skin and body treatments
Body: Ayadi Beauty & Laser Clinic is based on High Road in East Finchley and led by Badia Bassou, with more than 25 years of experience in beauty, wellness, and advanced aesthetic treatments. The clinic combines technology-led treatment planning with a warm, premium environment designed for patients who want considered advice, not rushed decisions.
Body: Ayadi Beauty & Laser Clinic is based on High Road in East Finchley and led by Badia Bassou, with more than 25 years of experience in beauty, wellness, and advanced aesthetic treatments. The clinic combines technology-led treatment planning with a warm, premium environment designed for patients who want considered advice, not rushed decisions.
Tx
Treatment explanation copy
Section heading: What is BTL Exion?
Body: BTL Exion is an advanced technology used for non-surgical skin tightening and body contouring protocols. At Ayadi, it is not treated as a one-off quick fix. Your assessment is used to understand the area you want to improve, your timeline, your suitability, and whether a course-based treatment plan makes sense for your goals.
Body: BTL Exion is an advanced technology used for non-surgical skin tightening and body contouring protocols. At Ayadi, it is not treated as a one-off quick fix. Your assessment is used to understand the area you want to improve, your timeline, your suitability, and whether a course-based treatment plan makes sense for your goals.
Fit
Ideal patient section
Section heading: Who this assessment is for
Bullets:
• You are considering skin tightening, body contouring, or support with cellulite appearance
• You can attend Ayadi in East Finchley for an in-person assessment
• You are open to a personalised course if that is what is recommended
• You value practitioner experience, treatment quality, and a calm clinic environment over the lowest price
Not a fit line: This may not be the right next step if you are only looking for a single low-cost session or are not ready to consider a treatment plan.
Bullets:
• You are considering skin tightening, body contouring, or support with cellulite appearance
• You can attend Ayadi in East Finchley for an in-person assessment
• You are open to a personalised course if that is what is recommended
• You value practitioner experience, treatment quality, and a calm clinic environment over the lowest price
Not a fit line: This may not be the right next step if you are only looking for a single low-cost session or are not ready to consider a treatment plan.
Flow
How it works section
Section heading: How the free clinical assessment works
Step 1: Complete the short suitability form so we can understand your goals, timeline, and whether you can attend the clinic.
Step 2: If your answers suggest the assessment may be suitable, choose a time in the calendar.
Step 3: Attend your free assessment at Ayadi in East Finchley. Badia will discuss your concerns and whether Exion or another approach is appropriate.
Step 1: Complete the short suitability form so we can understand your goals, timeline, and whether you can attend the clinic.
Step 2: If your answers suggest the assessment may be suitable, choose a time in the calendar.
Step 3: Attend your free assessment at Ayadi in East Finchley. Badia will discuss your concerns and whether Exion or another approach is appropriate.
Form
Form intro and CTA copy
Form heading: Request your Exion clinical assessment
Form intro: This short form helps us check whether a free assessment is the right next step before offering appointment times.
Button: Check My Suitability
Privacy microcopy: Your details are used only to respond to your assessment request. We do not share your information.
Form intro: This short form helps us check whether a free assessment is the right next step before offering appointment times.
Button: Check My Suitability
Privacy microcopy: Your details are used only to respond to your assessment request. We do not share your information.
FAQ
FAQ copy for page depth and objections
Q: Is the assessment free?
A: Yes. The clinical assessment is free. Its purpose is to understand your goals, discuss suitability, and decide whether a personalised treatment plan is appropriate.
Q: Is Exion a one-session treatment?
A: Exion is usually planned as part of a course, depending on your goals and the area being treated. This is why the assessment comes first.
Q: Will I be told the price before deciding?
A: Yes. If a treatment plan is recommended, the clinic will explain the proposed plan and investment before you decide whether to proceed.
Q: Where is the clinic?
A: Ayadi Beauty & Laser Clinic is at 87 High Road, East Finchley, London N2 8AG.
Q: What if I am not suitable?
A: If the treatment is not right for you, the clinic will tell you. The assessment is designed to protect your time and make sure any recommendation is appropriate.
A: Yes. The clinical assessment is free. Its purpose is to understand your goals, discuss suitability, and decide whether a personalised treatment plan is appropriate.
Q: Is Exion a one-session treatment?
A: Exion is usually planned as part of a course, depending on your goals and the area being treated. This is why the assessment comes first.
Q: Will I be told the price before deciding?
A: Yes. If a treatment plan is recommended, the clinic will explain the proposed plan and investment before you decide whether to proceed.
Q: Where is the clinic?
A: Ayadi Beauty & Laser Clinic is at 87 High Road, East Finchley, London N2 8AG.
Q: What if I am not suitable?
A: If the treatment is not right for you, the clinic will tell you. The assessment is designed to protect your time and make sure any recommendation is appropriate.
Edit
Copy editing rules before publish
Run these sweeps: clarity, so-what, prove-it, specificity, zero-risk. Remove hype, unsupported claims, exclamation marks, discount language, and body-shaming language. Every claim should either be factual, visibly supported, or softened. Use “may be suitable” and “assessment” where clinical judgement is needed.
GHL automation — build spec (GHL calendar first, duplicate into Vagaro)
Trigger: assessment form submitted in GHL
1
Lead saved + gclid captured
Contact created in GHL. Google click ID stored on the contact record for later conversion import if needed.
2
Suitable leads sent to GHL calendar
The calendar is controlled by Aurea inside the Ayadi GHL sub-account, so the booking event is tracked cleanly before anything touches Vagaro.
Based on your answers, you may be suitable for a free Exion clinical assessment. Please choose a time below. This is not a treatment booking; it is an assessment to confirm suitability and discuss the right plan.
3
If appointment booked: task created immediately
Assigned to team. Task is to duplicate the GHL appointment into Vagaro so Badia's clinic diary stays up to date.
4
If no appointment booked: wait 30 to 60 min
Time delay before outreach. This catches people who passed qualification but did not choose a time.
5
Branch: booked in GHL or not booked
GHL is the source of truth. Vagaro is updated manually after a booking is captured.
If booked
Tag Consultation Booked. Move opportunity to Booked. Create task Add appointment to Vagaro. Send confirmation SMS/email.
If not booked after 30-60 min
Call first, then message with the GHL calendar link. Log outcome on contact record. Move to Follow-up stage.
T1
Add GHL appointment to Vagaro for {{contact.name}}
After GHL booking
Open Vagaro and manually create the matching free clinical assessment appointment using the same name, phone, email, date, and time. Then tag "Added to Vagaro" in GHL.
T2
Follow up: qualified Ayadi lead did not book
If not booked
"Hi {{first_name}}, it's John's team calling on behalf of Ayadi. You requested an Exion clinical assessment earlier and your answers look suitable. I just wanted to help you choose a consultation time if you did not get a chance to finish booking."
No Vagaro webhook required for the pilot. GHL captures the lead and booking first; Vagaro is updated manually. A direct Vagaro integration can be added later if Badia becomes a paying client.
Camille build spec — GHL location, pipeline, fields, tags
Location setup
A
Create / use sub-account
Sub-account name: Ayadi Beauty & Laser Clinic. Keep this inside Aurea's GHL for the pilot. Do not migrate the old agency GHL before launch.
B
Pipeline
Ayadi Exion Pilot stages: New Lead → Qualified · Not Booked → Consultation Booked → Added to Vagaro → Attended → Treatment Plan Proposed → Treatment Sold → Not Suitable / Lost.
C
Custom fields
Create fields: Treatment Goal, Start Timeline, Open to Course, Investment Range Accepted, Can Attend East Finchley, Wants to Book Now, GCLID, Campaign, Keyword, Added to Vagaro Date, Consultation Outcome, Revenue / Package Value.
Tags
Tag naming conventions
Use consistent tags: Ayadi - Exion Lead, Ayadi - Qualified, Ayadi - Not Qualified, Ayadi - Calendar Click, Ayadi - Consultation Booked, Ayadi - Added to Vagaro, Ayadi - Reminder Sent, Ayadi - No Show, Ayadi - Attended, Ayadi - Treatment Sold, Ayadi - Review Request Sent.
Cal
Calendar: Ayadi Exion Clinical Assessment
Create a GHL calendar for free Exion clinical assessments only. Duration: confirm with Badia, likely 15-30 minutes. Show only pre-approved slots. Buffer: 10-15 minutes if needed. Confirmation page: /assessment-received. Do not expose a broad open calendar; tight availability protects Badia.
Workflow 1 — form submitted and qualification routing
Trigger: Exion assessment form submitted
1
Create/update contact and opportunity
Add tag Ayadi - Exion Lead. Create opportunity in Ayadi Exion Pilot. Store form answers and hidden tracking fields including gclid, utm_source, utm_campaign, utm_term if available.
2
Qualification logic
Qualified = timeline is As soon as possible or 2-4 weeks; course openness is Yes or Maybe; investment is Yes or Possibly; can attend East Finchley is Yes. Anyone saying No to investment, No to attending, or only wants one low-cost session should not see the booking calendar automatically.
3
Qualified route
Add tag Ayadi - Qualified. Move opportunity to Qualified · Not Booked. Redirect to /book-consultation with the GHL calendar. Send internal notification: "Qualified Ayadi lead submitted form."
4
Not-qualified / manual-review route
Add tag Ayadi - Not Qualified or Manual Review. Do not show the calendar. Show softer message: "Thank you. We have received your details and will review whether an assessment is the right next step."
Workflow 2 — qualified but did not book
NB
Non-booker recovery sequence
30-60 min
Trigger after qualified form submit. Wait 30-60 minutes. If contact does not have tag Ayadi - Consultation Booked, create call task and send SMS. SMS: "Hi {{first_name}}, thank you for requesting your Exion clinical assessment at Ayadi. Your answers look suitable. If you did not get a chance to choose a time, you can book here: {{calendar_link}}. If you have any trouble, we can help arrange it."
Call
Call task instructions
Call first. If no answer, leave no long voicemail; send SMS. Script: "Hi {{first_name}}, it's John's team calling on behalf of Ayadi. You requested an Exion clinical assessment and your answers look suitable. I just wanted to help you choose a consultation time if you did not get a chance to finish booking." Log: booked / no answer / not interested / wrong fit.
Workflow 3 — appointment booked in GHL
Trigger: appointment booked on Ayadi Exion Clinical Assessment calendar
1
Update lead status
Add tag Ayadi - Consultation Booked. Move opportunity to Consultation Booked. Stop non-booker recovery workflow.
2
Send confirmation
SMS/email confirmation from GHL. Message should mention date/time, Ayadi address, and that this is a free clinical assessment, not a treatment appointment.
3
Create Vagaro duplication task
Task owner: Camille or assigned VA. Due immediately. Task text: "Add this appointment to Vagaro. Match name, email, phone, date and time. Once done, add tag Ayadi - Added to Vagaro."
Hi {{first_name}}, your free Exion clinical assessment at Ayadi is confirmed for {{appointment.start_time}}. Address: 87 High Road, East Finchley, London N2 8AG. This assessment is to confirm suitability and discuss the right treatment plan.
Workflow 4 — pre-consultation reminders
R1
24-hour reminder
24h before
SMS: "Hi {{first_name}}, a quick reminder that your free Exion clinical assessment at Ayadi is tomorrow at {{appointment.start_time}}. Address: 87 High Road, East Finchley, N2 8AG. Reply here if you need help."
R2
2-hour reminder
2h before
SMS: "Hi {{first_name}}, your Ayadi clinical assessment is today at {{appointment.start_time}}. Address: 87 High Road, East Finchley, N2 8AG. We look forward to seeing you." Add tag Ayadi - Reminder Sent.
Important: avoid duplicate reminders. During the pilot, GHL should handle pre-consultation reminders. If Vagaro also sends reminders after manual duplication, either switch them off for this service or make the GHL reminders minimal.
Workflow 5 — appointment outcome and review request
Out
Manual outcome update after assessment
After the appointment, update the opportunity stage: Attended, No Show, Treatment Plan Proposed, Treatment Sold, or Not Suitable / Lost. If treatment sold, enter package value/revenue. This is needed for the day-30 results review.
Rev
Review request after attended appointment or treatment
30-60 min after
Only send review request after Badia confirms the right trigger. Draft: "Hi {{first_name}}, thank you for visiting Ayadi today. If you were happy with your experience, it would mean a lot if you could leave us a quick Google review here: {{google_review_link}}." Add tag Ayadi - Review Request Sent.
NS
No-show handling
If Badia reports a no-show, move to No Show, tag Ayadi - No Show, and send one gentle rebooking SMS only if Badia approves. Do not over-chase free-consultation no-shows.
Before Monday 11 May
Send zero-cost contract to Badia
Formalises the 30-day Google Ads pilot at no charge. No pricing, just the scope and the zero-fee clause.
Send Badia onboarding email
One email to Badia with technical access, creative assets, consultation slots, wording decisions, and pilot reminder. She can forward the technical section to whoever manages the website/domain.
Send pre-meeting questionnaire
Confirm the strict qualification wording, available consultation slots, Google Ads/GA4 access, and domain DNS contact. Frame it as confirmation, not homework.
Build the draft landing page in GHL
Page on a staging URL first (before DNS is connected). Skin tightening/body contouring lead, Exion as the technology proof. Clinical, no discounts. Bring to Monday's meeting live.
Draft the 3 ad variations
Headlines and descriptions ready to review with Badia on Monday. Nothing goes live without her sign-off.
Check if Badia already has a Google Ads account
Ask in the questionnaire. If she does, we request manager access. If not, we create a new one at the Monday meeting and attach her billing card directly.
Prepare keyword research doc to share on Monday
Primary group + Exion precision group + negative keyword list. Show volume and estimated CPC so Badia understands what she is buying.
At the Monday 11 May 14:00 meeting
Confirm meeting date/time
Calendar sanity check: Monday is 11 May 2026. If any old note says Monday 12 May, correct it because 12 May 2026 is Tuesday.
Walk through this document with Badia
Use Tab 1 for the campaign overview and Tab 2 for the open questions. Keep it visual, no jargon.
Get subdomain decision confirmed
Pitch consult.ayaditherapy.co.uk. Explain why her domain matters for Google Ads trust score and patient confidence. Get her to forward DNS access to whoever manages her hosting.
Confirm GHL calendar slots and Vagaro duplication process
Which days/times can we show for free Exion assessments? Who should receive the task to add each GHL booking into Vagaro?
Confirm Vagaro reminder settings for pilot appointments
Ask: can Vagaro automated reminders be switched off for this Exion assessment service during the pilot? GHL should send confirmation + 24h/2h reminders to avoid duplicate messages.
Ad copy sign-off
Go through the 3 ad variations. Get verbal or written approval. Note any phrases to change. Nothing launches without this.
Confirm who handles qualified non-booker follow-up
People who pass the strict form but do not choose a GHL calendar slot: John's team should call/message them. Agree clearly and document.
Review automation: SMS or email preference
Post-treatment message to trigger Google review. Which channel does Badia's patient base use? Confirm the channel and get the Google review link.
After Monday — build and launch (target 19 May)
Connect consult.ayaditherapy.co.uk in GHL
Once Badia gives DNS access: add CNAME record pointing consult to LeadConnector. Verify in GHL domain settings. Should propagate within 1 hour.
Publish landing page to live subdomain
Move from staging to consult.ayaditherapy.co.uk/skin-tightening-assessment. Set up /book-consultation with the GHL calendar and /assessment-received as the post-booking confirmation page.
Set up GA4 + Google Ads conversion tracking
Install GA4 tag via site tag or GTM. Link GA4 to Google Ads. Set form submission and GHL calendar appointment booked as conversion events.
Build Google Ads campaign in her account
Search campaign. Two ad groups: primary location-based and Exion precision. Final URL = consult.ayaditherapy.co.uk/skin-tightening-assessment. £20/day budget. Maximize Clicks or controlled CPC to start; do not use conversion bidding until clean conversion history exists.
Upload and submit ads for review
After Badia's sign-off from Monday. Google review takes up to 1 business day. Check for policy flags, especially around medical claims.
Set up review automation in GHL
Post-treatment trigger: SMS or email 1 hour after appointment. Body: personal, not templated. Link: Badia's direct Google review URL. Test before activating.
Run GHL landing page Quality Score pass
Check keyword/ad/page relevance, useful treatment content, mobile speed, compressed images, no hidden heavy sections, address/phone/privacy link, SEO metadata, noindex on thank-you pages, and no discount/countdown/popup tactics.
End-to-end test before launch
Click a test ad or tagged URL, fill the form, confirm GHL captures gclid, book a test calendar slot, confirm GA4 conversion event registers, confirm the task to add the booking into Vagaro is created.
Send Badia a launch confirmation message
Short WhatsApp when the campaign goes live. Confirm the daily budget, the first weekly update date, and who to contact if she has questions.
Ongoing — weeks 3 and 4
Daily search term review and negative keyword additions
Check the search terms report every morning. Block anything irrelevant immediately. The negative list improves quality and protects budget.
Send weekly update every Monday
Spend, clicks, form submissions, consultations booked. One message. No dashboard login required. Include one brief observation and what was changed.
Follow up on non-bookers within 24 hours of form submission
Anyone who qualifies but does not complete a GHL calendar booking. Call first, then message. Log outcome in GHL contact record.
Day 30 review deck
Total spend vs revenue generated. Lead quality breakdown. Cost per consultation booked. Recommendation for next 30 days including proposed service fee.
Pilot Calculator
Estimate whether the pilot is working
Use this during setup and reporting to sanity-check Ayadi against real Nurse Kelsey data. The goal is not perfect forecasting; it is knowing what numbers would make the 30-day pilot feel successful.
Nurse Kelsey reality check
MetricKelseyLessonAyadi target
Spend£934.53Real data needs time~£600
Avg CPC£1.52CPC was not the main issue£1.50-£3.00
Clicks613Traffic existed200-400
Real GHL leads6Google Ads undercounted8-20
Google conversions2Attribution broke after assisted bookingTrack in GHL first
Ayadi success logic
Because Ayadi's consultation is free, success is not just form volume. The stricter form should produce fewer enquiries than the old discount funnel, but a higher percentage should be ready to attend and consider a course.
Minimum useful pilot4-6 booked assessmentsEnough to judge qualityContinue
Strong pilot8-12 booked assessmentsWith high intentPaid retainer case
Revenue proof1-2 course salesCould repay ad spendScale carefully
Inputs
Adjust the assumptions
Default values are intentionally conservative for a strict free-assessment funnel.
Traffic and lead assumptions
Booking and revenue assumptions
Output
Projected 30-day result
-100%
ROI
Revenue minus ad spend and fees, divided by total cost.
£0
Net return
Estimated revenue minus ad spend and service fee.
0.0x
ROAS
Estimated revenue divided by ad spend only.
£600Total ad spend
267Estimated clicks
16Form submissions
9Qualified leads
6GHL consultations booked
4Consultations attended
2Treatment/package sales
£2,500Estimated revenue
Efficiency
Cost per form submission£38Kelsey actual~£156 per real GHL lead
Cost per booked assessment£100Main pilot metricWatch quality
Cost per sale£300Only meaningful after outcomesCompare to package value
Decision read
This would be a strong pilot if at least one treatment package is sold and lead quality is acceptable. The most important thing is that bookings and revenue are tracked in GHL, not only Google Ads.